The Explore Australia Expo and the iconic Brisbane Tinnie & Tackle Show have joined forces to create the Outdoor Super Expo.
Brisbane 4WDing, fishing and outdoors nuts better prepare for one of the biggest events to ever hit their shores, pending the recent announcement of the unified expo show coming to Manly Harbour in 2015, from March 6-8.
The marriage of two of the biggest names in the business is huge news for businesses and consumers alike.
The reason behind the partnership is to substantially ‘grow the pond’ and allow business to reach not only converted enthusiasts, but also to speak to newcomers and those from parallel categories.
The announcement promises greater crossover between the 4WDing/camping and the boating/fishing categories, which can only mean good things for visitors to the show!
According to expo ambassador Simon Christie, “It is no longer good enough for these types of shows to rest on their laurels.
“We need to inspire the current market with a fresh approach and engage new people to grow our market. Our industries need to thrive and grow for true sustainability,”
Marine Queensland CEO, Don Jones, says, “The partnership with Explore Australia will bring some serious punch and diversity to the overall expo.
“The crossover for the Brisbane Tinnie and Tackle Show, the attraction of a more diverse yet related array of consumers and the partnership with highly experienced event organisers will create a serious outdoor adventure super show!”